Advertising

Policy Number
BP 3450
Policy Category
Chapter 3 - General Institution
Adopted
Last Revised
Last Reviewed

Advertisements shall relate to the mission, vision, and core values of the College.

Advertisements shall tell the truth and shall reveal significant facts, the omission of which would mislead the public. Advertisers are responsible for providing accurate copy. Prior to making advertising claims, advertisers shall have in their possession documents that substantiate such claims.

Lane Community College reserves the right to refuse any advertisement at any time, including, but not limited to, the following:

  1. Advertisements that are deemed to wrongfully discriminate on the basis of age, sex, race, color, national origin, religion, sexual orientation, disability, familial relationship, marital status, gender identity, pregnancy, veteran status, or expunged record.
     
  2. Advertisements deemed to contain statements, illustrations or implications which are not consistent with the College's mission and vision.
     
  3. Advertisements for any product or service which if purchased by a qualified individual would be in violation of any law.
     
  4. Advertisements bearing the name/logo "Lane Community College" or "LCC" must be approved by the College.

This policy applies to all forms of advertising and promotional materials, regardless of medium, including print, digital, broadcast, and emerging communication platforms.

The College President shall be responsible for implementing this policy and may delegate authority as necessary to carry out its provisions.
 

Board Policies are adopted by the Lane Community College Board of Education and establish the College’s governing principles and institutional direction. These policies are reviewed by the Board at least every five years or more often as needed. Board Policies are distinct from College Operating Policies and Procedures (COPPS), which provide operational guidance and are developed through governance processes and by responsible managers.