Marketing Resources

Marketing Resources

Advertising
All Lane ads must be approved by Marketing and Public Relations before publication. Ads are usually designed in Lane's P/G department. For more information, see our Creating Advertising information or contact Tracy Simms at simmst@lanecc.edu or (541) 463-5889.

Brochures, Posters, and Other Marketing Publications
Lane has procedures for brochures and posters. Lane's P/G department generally prints these items.  For information, see our Marketing Materials information.

Cameras
Lane's Marketing and Public Relations department has cameras available for use by other departments on projects related to marketing or public relations. For information, contact Joan Aschim at (541) 463-5591 or Tracy Simms at (541) 463-5889.

Campus Tours
One of the best ways to learn more about Lane is through a guided tour of main campus. Tours are led by current students. If you would like to arrange an individual or group tour, send an email to outreach@lanecc.edu or call the Student Recruitment and Outreach office at (541) 463-5688.

Lane Brochure (Viewbook)
Lane's recruitment brochure provides an introduction to Lane and an overview of Lane programs and services. For copies of the Lane Viewbook, contact Tracy Simms at (541) 463-5889 or Student Recruitment and Outreach at (541) 463-5688.

The Weekly Newsletter
If you have news about a program you want to promote, tell Lane staff with an announcement in the staff newsletter. See the Lane procedure for submitting requests to be included in The Weekly.

Displays
The Student Recruitment and Outreach Office has banners, display panels, display materials, and table covers that may be used for event exhibits. To borrow these materials, contact the Student Recruitment and Outreach office at (541) 463-5688 or outreach@lanecc.edu.

Logo and Graphic Standards
Lane has rules designed to protect the integrity of the Lane logo and graphic standards to promote the quality and consistency of Lane publications. For more information, see the Lane Logo & Graphic Standards.

News Releases and Public Service Announcements
Lane's PIO prepares and distributes news releases to local news media. For information, contact Joan Aschim at  aschimj@lanecc.edu , (541) 463-5591.

Photography
Marketing and Public Relations has photographs of students and campus for use by Lane departments in their printed publications and web pages. If publishing photographs where students will be identifiable, a photo release form must be used. Access downloadable photos.

Promotional Items
Marketing and Public Relations has a variety of inexpensive items for giveaways at events. Promotional items containing the Lane logo include things like balloons, pencils, key chains, mini-radios, highlighters, lapel pins, coasters, and decals. If you have an upcoming event and would like to request promotional items, contact Tracy Simms at simmst@lanecc.edu , (541) 463-5889.

Website
Lane's website is an important source of information. For information about webpage design standards, see the webguide or contact Lori Brenden at (541) 463-3354.

Writer's Style Guide
Lane's style guide was created to assist staff in producing consistent, high-quality written materials reflective of a quality educational institution. The Writer's Style Guide offers tips on correct use of punctuation and writing for marketing publications and web pages.