Advertising

The Lane website will be undergoing maintenance between 9am and 1pm on 12/19. Some features, including webforms, will not be available during this time. Moodle and myLane will continue to be available.

 

Type: 
Procedure
Category: 
Institutional Integrity
Department: 
Marketing and Public Relations
Phone: 
(541) 463-5889
Primary Contact: 
Tracy Simms
Contact Email: 
Responsible Executive Authority: 
Executive Assistant to the President
Purpose: 

This procedure delineates responsibility for review and approval of all College advertising, describes the approval process for all College advertising, the format to used and information that must be included in all College. 

Narrative: 

Lane Community College represents itself accurately and consitently to prospectie students through is catalogs, publications and offical statements.  The college requires that all advertising (other than classified ads from Human Resources or Purchasing) shall be reviewed and approved by the Marketing and Public Relations department. Approval is required for display and classified advertising in newspapers and other print publications, and for advertising on radio, television, billboards, and other advertising venues. Marketing and Public Relations evaluates advertising for accuracy, clarity, correct use of English, quality of design and photography, consistency with college graphic standards, and compliance with state and federal laws.

The Lane logo must appear in all visual advertising for the college. For more information about using the logo, go to the Marketing and Public Relations web page on logo use. The college's affirmative action statement—the short version is "an equal opportunity/affirmative action institution"—is necessary on all print advertising related to recruitment. Print ads placed by departments need to contain the department name and a phone number or web address to contact for more information.

Professional quality design and typography are essential for print ads to be fully effective.  Ads should be created with the involvement of the Director of Marketing and Printing/Graphics or by an advertising agency or graphic designer. If using a photograph, it should be of good technical quality and show subjects and the college in a positive light.

Date Adopted: 
Monday, December 1, 2003
Date Last Reviewed: 
Saturday, June 14, 2014