Social Media Standards

Social Media Standards

social media standards guide cover

The Social Media Standards is published by the Marketing and Public Relations department at Lane. For more information related to topics in the guide, contact the Marketing and Public Relations Department.

This document has been developed to provide a framework to guide Lane's participation in social media. Having an established framework will help us to build brand equity with our target audiences by reinforcing key messages and establishing a consistent voice to represent Lane.

View the Social Media Standards Standards